Creative | art director and designer in LA.
Currently ~ freelancing ~
If you’re a human, you’ve heard of Candy Crush. It’s been downloaded like ~3 billion times. But to launch their first ever US Candy Crush All-Stars tournament and get people to join in, we needed to get the word out in a massive way. So we called up Khloe Kardashian, Doja Cat and Rob Gronkowski to help get America crushin’.
By the end, #CandyCrushAllStars hit 8 billion uses (at least 1 billion from me alone).
7-Eleven’s best-kept secret? Their coffee is legit, like 100% Arabica beans legit. We celebrated the lengths customers go for their brew—like showing up late to meetings with a to-go cup, not needing any extra frills with a black drip coffee or sipping iced lattes in a blizzard.
And to think it all started with three silly little memes.
A whiskey brand teaming up with a video game? Um… yah we’re sold. Meet Mad Moxxi, Borderlands’ iconic bartender and Ballantine’s new Chief Galactic Expansion Officer, here to sell whisky to gamers.
We launched with a video and social accounts for Moxxi, creating Twitch and social content in her voice to hype gamers and whisky fans with inside jokes, fun vibes, and nonstop excitement.
With the opening of the Intuit Dome, the Clippers’ new arena, Intuit aimed to show Angelenos they’re more than just a name on a building.
From financial literacy programs in LAUSD to supporting diverse local businesses, our campaign became a love letter to the city.
To launch Quibi, the first short-form streaming service for phones, we designed a mobile-first, premium system that showcased content and talent. The design featured a phone-shaped motif, the tagline "QUICK BITES. BIG STORIES.," and the Quibi logo in one corner, highlighting the turnstyle feature for vertical and horizontal viewing.
The campaign included hundreds of static and digital placements across WTC, airports, liveboards, and marquees.
Quick bites. Big stories.
Back then, it was cooler to name-drop Elon Musk, who hired me to join his satirical agency, Thud. The goal? To create satirical brands, events, and activations (any medium to bring the idea to life). In the writer’s room, we brainstormed, wrote, edited, and lastly produced.
Click to explore Thud’s projects in more detail.
