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If you have a phone, you’ve heard of Candy Crush. It’s been downloaded over three billion times. But to launch their first ever US Candy Crush All-Stars tournament and get people to join in, we needed to get the word out in a really big way. So we called on Khloe Kardashian, Doja Cat and Rob Gronkowski to help get America crushin’.
In the end, #CandyCrushAllStars was used 8 billion times. 7 billion of those were probably from my grandma.
Agency: No Problem